Lead generation, Sales Experience and SQL

Why Marketing Should Own Inside Sales (and why they shouldn’t)

A Sales Guy

FEBRUARY 1, 2014

With marketing owning the lead generation & qualification, I would expect to see higher conversion rates and lower per-opportunity and per-sale costs with flat resources. Higher lead to SQL conversion. Similarly, marketing now owns the entire lead capture & follow-up process.

Inside sales

Inside sales SQL Sales Follow-up

A comprehensive guide to lead qualification – what it is, how it works, and the best strategies

PandaDoc

MAY 16, 2024

Lead qualification happens after you’ve carried out lead generation. It continues the task of gathering data about the people who engage with your website, social media posts, or outreach efforts and is the first stage in the sales prospecting process. An SQL can also be called an “opportunity.”

Legal

Legal Pitch Cross-sell Follow-up

Technology Sales Today

Why Marketing Should Own Inside Sales (and why they shouldn’t)

A comprehensive guide to lead qualification – what it is, how it works, and the best strategies

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