Lead Fuze

JANUARY 1, 2022

In this case, it may be in the best interest of both parties if they promote this relationship on all promotional materials. Some licensees are hesitant to share their use of third-party software with customers because they do not want the customer trying to buy from the OEM directly. Does my channel hurt or help me?

Negotiate 52

Negotiate Profit margin Contract GTM 52

Sales Hacker

JANUARY 13, 2021

Co-Marketing: When the licensee is shipping as an option, the licensor has a vested interest in promoting the added value it provides to the licensee’s customers. In this case, it may be in the licensee’s best interest to promote the fact that it has brand X is inside its platform and powering a key functionality.

GTM 74

GTM Negotiate Profit margin Contract 74

Salesforce

MARCH 12, 2024

Pros of competition based pricing Cons of competition based pricing 5 steps to build a competition based pricing strategy What competition based pricing looks like in practice Unify sales, finance, and legal on the #1 AI CRM When sales, finance, and legal are disconnected, the customer feels the pain. Learn how Revenue Cloud can help.

Price 52

Price Profit margin Territory E-commerce 52