15 Mistakes GTM Teams Make When Moving Upmarket (and how to avoid them)
Sales Hacker
AUGUST 18, 2023
” Is it something beyond just “we want bigger deal sizes to make our unit economics work” or do they feel they have a strong product market fit and can actually command those prices. On top of this, the sale cycle is longer, more bureaucracy and more legal scrutiny up there. Needs more pre sales support.
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