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This day in search marketing history: January 27

Search Engine Land

Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September 2022: Google would also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline. WordPress 5.9 However, several third-party sources disagreed.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s about meeting consumer expectations. Here are a few: Helps you create market alignment Competition based pricing helps you align your prices with the market.

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