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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers.

Product 142
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How to Use Porter's Five Forces to Outmaneuver Your Competition

Hubspot

If new players can enter your market quickly and cheaply, they can sell their minimum viable product, which is a product with just enough features to satisfy early customers, at a much lower price than you and your competitors can while still covering their product development, marketing, and sales costs.