Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)
Sales Hacker
MARCH 2, 2020
It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal.
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