Market share Profit margin Strategize X-functional 
Sales Hacker
JANUARY 13, 2021
The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process.
ConversionXL
JUNE 2, 2020
We have feature X that they don’t.”. Your competitor has feature X, you need feature X. That means that being just a little bit different is not good enough (at least not when you’re trying to increase awareness and gain market share). To do safe and boring marketing, post safe and boring stuff.
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