Market share Service Strategic partnership Territory 
Sales Hacker
FEBRUARY 7, 2018
Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind.
Heinz Marketing
AUGUST 28, 2023
Consider your strategy as the map to navigate uncharted or challenging territory. Direct competitors offer similar products/services to the same target audience, while indirect competitors might solve the same problem differently. Market Share and Positioning: Research their market share, position, and reputation within the industry.
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