Search Engine Land

OCTOBER 17, 2023

Advanced SEO competitive research tools Product and business reviews Product/service or brand reviews for your competitors are a great way to find problems you can address with your content and related metadata, particularly if those weaknesses are relative strengths for your client. Poor customer service?

Angle 130

Angle Strategize Strategic planning Territory 130

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. and an increase in mobile web usage. Wolfram Alpha To Challenge Google?

E-commerce 98

E-commerce Territory Engineering Networking 98

Hubspot

NOVEMBER 3, 2021

No two regional markets are the same. Tapping into multiple regional markets means diversifying your revenue stream and potentially bringing on a wider range of customers. But as I touched on, regional markets are unique, and some are further or less accessible than others. FOB Origin Pricing.

Price 75

Price Territory Manufacturing Agriculture 75

Search Engine Land

OCTOBER 10, 2023

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. It helps make informed decisions about resource allocation and ROI-focused marketing tactics. What is findability? Consumption trends.

Objectives and Key Results 116

Objectives and Key Results X-functional Intrinsic Construction 116

Highspot

FEBRUARY 14, 2024

Marketing Plan: Concentrates on creating awareness, generating interest, and positioning new products or services in the market. Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts. Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

Marketing Plan: Concentrates on creating awareness, generating interest, and positioning new products or services in the market. Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts. Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Hubspot

JUNE 14, 2022

An offering can't dominate a market as another "face in the crowd." The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. And yet, shares within all of those markets are never evenly distributed. Let's dive in.

X-functional 74

X-functional Territory Entertainment Price 74

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 119

Objectives and Key Results Retail Engineering Launch 119

Hubspot

AUGUST 27, 2020

If you’re using market penetration as a measurement, use the following formula to discover how much a product or service is used by customers compared to its total estimated market. Number of Customers / Target Market Size) x 100 = Market Penetration Rate. What is high market penetration?

Territory 101

Territory Campaign Growth Sports 101

Hubspot

NOVEMBER 19, 2020

Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. Creating a plan to sell existing products/services to new demographics, through such initiatives as adding locations or expanding delivery radius. Step 5: Analyze Your Results.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

Search Engine Land

MARCH 15, 2023

Bing’s coronavirus tracker filters data, news and video by region 2020: ‘Coronavirus’ results pages became ad-free resource hubs on Bing, Google and other search engines. Google Now To Get API So All Developers Can Integrate Their Content 2015: This would allow any app developer or publisher to integrate with the service.

Launch 97

Launch Engineering Gaming Territory 97

ConversionXL

SEPTEMBER 20, 2018

If you currently use a sales-led GtM, a competitor with a more efficient customer acquisition model can deliver a more affordable price tag and steal your market share. To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM. The marketing-led GtM strategy. Image source ). Tidal Waves. Safety Zone.

Go To Market 289

Go To Market GTM Profit margin Education 289

Martech

SEPTEMBER 26, 2022

Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity.

E-commerce 117

E-commerce B2C Finance Referrals 117

Sales Hacker

AUGUST 7, 2020

Their planning timeframe is this quarter , whereas enterprise is more concerned with this year and the next, and they judge their success by quarterly increases in earnings per share. ADP, a large organization that sells payroll and human resource services, for example, is well known for its rigorous, mandatory weekly sales meetings.

Start-ups 78

Start-ups Non-Profits Territory Sales 78

Closer's Coffee

JUNE 19, 2019

On the other hand, hire an incompetent, non-progressive thinker, and you end up with turnovers, lost accounts, a poor reputation, and declining market share within your industry. Typical expectancies are set for team performance, territory enlargement, and retention. SERVANT HEARTED: It is all about contribution and service.

Non-Profits 74

Non-Profits Cross-sell Territory Drivers/motivators 74

Hubspot

NOVEMBER 10, 2015

Interestingly, while agencies and vendors agreed traditional paid channels are the most overrated, nonprofit marketers cited social media as the most overrated tactic. In Europe, the Middle East, and Africa (EMEA): Just over one-third of people (34%) cited traditional outbound marketing tactics as the most overrated marketing tactic.

Territory 76

Territory Follow-up Strategize Launch 76

Gong.io

DECEMBER 5, 2022

It’s your job to lead your team through the trenches and give them direction so they’ll know which markets or territories to target and how best to attack. Such goals might include a revenue target or the acquisition of a market share. Make sure your team understands your product or service like the back of their hand.

Strategize 62

Strategize Sales Quota Pipeline 62

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Inter-department coordination: The product launch isn’t just a marketing spectacle. Market share: How much of the target market has the product captured compared to competitors?

Launch 59

Launch Negotiate Product GTM 59

SalesHandy

JULY 12, 2022

is a common misconception amongst many salespeople and marketers believing they should serve everyone. Every product or service has ideal and less-than-ideal customers. If you continue to operate under the impression that everyone needs your products; the products, services, and content you create won’t resonate with your customers.

Customers 59

Customers Cross-sell Represent Contract 59

Hubspot

OCTOBER 16, 2017

Maybe you offer professional services, which tend to have low margins. Perhaps you’re trying to build market share or attract the top 20 logos in your industry. Shifting product and/or distribution costs, rebates, and territory changes can make calculating this extremely hard. Not all of your products are created equal.

Commission 91

Commission Quota X-functional Non-Profits 91

Search Engine Land

FEBRUARY 19, 2024

Relevancy and authority Some of Google’s algorithm updates have been aimed at ensuring that brands are creating helpful content that offers expert opinions on products and services and delivers value. Your audience would also want to know what products/services are offered at that location. Use AI tools judiciously.

Objectives and Key Results 116

Objectives and Key Results Territory Real Estate Hospitality 116

Hubspot

MARCH 2, 2015

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." When competing brands continually pour resources into driving awareness around a particular product or service, awareness around that product or service goes up.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

ConversionXL

OCTOBER 14, 2021

You might find that, on average, your CSAT score is lowest at the handoff point between sales and service. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. This would show you exactly where your brand experience needs work. Brand loyalty.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. Perhaps you have pivoted from a small operation to a larger regional presence.

Trust 95

Trust Territory Manufacturing Price 95

Search Engine Land

DECEMBER 13, 2022

In-depth analysis and keyword research in your target market is crucial to your international expansion strategy, as they will: Enable you to gather information on the search volume and traffic from words and phrases related to your product or service in the original languages of new markets.

Territory 99

Territory Networking Campaign Launch 99

Heinz Marketing

JULY 20, 2020

” And we even looked at apologies because service problems are something that causes people to worry about the relationships. So, I don’t think you need a separate team, because everybody might go into a territory and say, “This morning, I’ve got a product that’s got 8% market share.

Pipeline 115

Pipeline Sales Up-sell Conversion 115

Search Engine Land

MARCH 20, 2023

Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners 2019: Alexa devices dominated, but higher Google Home NPS scores suggested it would have better word of mouth and could gain market share. Google Alerts: Still Broken 2013: Another open letter about how poorly the service was working.

CTR 97

CTR Drivers/motivators Territory Finance 97

Hubspot

SEPTEMBER 27, 2016

Over the last four years I’ve helped thousands of businesses create marketing guilds so they could generate more leads and customers, share marketing costs, and ultimately dominate their target markets. You might ask, what the heck is a marketing guild? Some businesses may belong to more than one marketing guild.

Real Estate 76

Real Estate Territory Represent Up-sell 76

PandaDoc

SEPTEMBER 19, 2023

Your task as a sales manager is to market it. Your product is of service to the widest range of potential customers. Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. So, off we go!

Niche 52

Niche Cross-sell Price Referrals 52

Heinz Marketing

AUGUST 28, 2023

Consider your strategy as the map to navigate uncharted or challenging territory. Direct competitors offer similar products/services to the same target audience, while indirect competitors might solve the same problem differently. Market Share and Positioning: Research their market share, position, and reputation within the industry.

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Salesforce

APRIL 28, 2022

Additionally, there is speculation that consumer optimism is waning due to geopolitical instability in the region. Removing friction in the mobile checkout process likely should increase conversion and help steal market share as digital sales level out.

Retail 98

Retail Cross-sell Growth Sales 98

Hubspot

APRIL 15, 2020

Known mostly for TV viewership metrics, Nielsen's global strategy also provides users with metrics for podcasts, streaming services, and social media. Fun Fact: Nielsen is considered to be the first company to offer market research and is responsible for the term "market share.". HubSpot Social Media Software.

Territory 95

Territory Promote CRM Campaign 95

Hubspot

OCTOBER 6, 2020

The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover. For instance, alcoholic beverage company Molson Coors leverages a flanker brand strategy in its approach to the low-calorie beer market.

Electricity 91

Electricity Healthcare Territory Sports 91

ConversionXL

APRIL 24, 2019

The products or services that have wide, sustainable moats around them are the ones that deliver rewards to investors. It was essential for their market: Most people will assume the service is fairly identical among [car insurance] companies, or close enough, so they’re going to do it on cost, so I gotta be the low-cost producer.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

Salesforce

JANUARY 8, 2024

Data security is concerned with protecting the sensitive information you and your company store or share with others. Data security is important to every organization, and especially critical in regulated industries, such as financial services, healthcare , and retail. Safety has never been so easy.

Healthcare 59

Healthcare Trust Territory Networking 59

Sales Hacker

FEBRUARY 7, 2018

Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind.

Growth 88

Growth GTM SQL Strategic partnership 88

Lead Fuze

JULY 5, 2023

Understanding how to motivate your sales team is crucial for any business aiming to increase market share and achieve its sales goals. It keeps them on track and motivated to conquer new sales territories. But what motivates sales teams? And how can you boost their motivation?

Drivers/motivators 52

Drivers/motivators Technique Teamwork Commission 52