Search Engine Land

OCTOBER 10, 2023

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. It helps make informed decisions about resource allocation and ROI-focused marketing tactics. What is findability? Consumption trends.

Objectives and Key Results 112

Objectives and Key Results X-functional Intrinsic Construction 112

Hubspot

NOVEMBER 19, 2020

Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. Creating a plan to sell existing products/services to new demographics, through such initiatives as adding locations or expanding delivery radius.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

Hubspot

AUGUST 27, 2020

If you’re using market penetration as a measurement, use the following formula to discover how much a product or service is used by customers compared to its total estimated market. Number of Customers / Target Market Size) x 100 = Market Penetration Rate. What is high market penetration?

Territory 101

Territory Campaign Growth Sports 101

Gong.io

DECEMBER 5, 2022

It’s your job to lead your team through the trenches and give them direction so they’ll know which markets or territories to target and how best to attack. Such goals might include a revenue target or the acquisition of a market share. Make sure your team understands your product or service like the back of their hand.

Strategize 62

Strategize Sales Quota Pipeline 62

Hubspot

NOVEMBER 10, 2015

Interestingly, while agencies and vendors agreed traditional paid channels are the most overrated, nonprofit marketers cited social media as the most overrated tactic. In Europe, the Middle East, and Africa (EMEA): Just over one-third of people (34%) cited traditional outbound marketing tactics as the most overrated marketing tactic.

Territory 76

Territory Follow-up Strategize Launch 76

Hubspot

MARCH 2, 2015

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." When competing brands continually pour resources into driving awareness around a particular product or service, awareness around that product or service goes up.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

ConversionXL

OCTOBER 14, 2021

You might find that, on average, your CSAT score is lowest at the handoff point between sales and service. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. This would show you exactly where your brand experience needs work. Brand loyalty.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

DECEMBER 13, 2022

Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too. Entering a new market or going global comes with potentially significant rewards and considerable risks.

Territory 99

Territory Networking Campaign Launch 99

The Lost Book of Sales

JULY 12, 2021

Being sales vs. market driven when crossing the chasm. Launching the invasion. By being the first to implement this change in their industry, the early adopters expect to get a jump on the competition, whether from lower product costs, faster time to market, more complete customer service, or some other comparable business advantage.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Heinz Marketing

JULY 20, 2020

Now, it sounds obvious in retrospect, but most companies were taking similar approaches, saying, here’s a new product launch, let’s put out a message and let’s send it to prospects and send it to customers. ” We looked at upsells, we call, “why evolve?” And we call that, “why forgive?”

Pipeline 112

Pipeline Sales Up-sell Conversion 112

Search Engine Land

MARCH 20, 2023

Google launches News Initiative subscriptions lab for publishers 2019: The company also announced new fact-checking tools and other efforts to stop the spread of ‘misinformation.’ Google Alerts: Still Broken 2013: Another open letter about how poorly the service was working. Could search tell us the “right” one?

CTR 94

CTR Drivers/motivators Territory Finance 94

PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. Your product is of service to the widest range of potential customers. This is known as vertical marketing. So, off we go!

Niche 52

Niche Cross-sell Price Referrals 52

Hubspot

OCTOBER 6, 2020

The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover. For instance, alcoholic beverage company Molson Coors leverages a flanker brand strategy in its approach to the low-calorie beer market. Image Source: Nestle.

Electricity 90

Electricity Healthcare Territory Sports 90

Sales Hacker

FEBRUARY 7, 2018

Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind.

Growth 89

Growth GTM SQL Strategic partnership 89

Hubspot

NOVEMBER 30, 2012

Just a few weeks ago, we looked at the ins-and-outs of Facebook's new Global Pages -- a platform for brands to easily share region-specific content with international markets. Take a look at ten companies which have traveled successfully across the globe with their marketing! Dankeschön, Facebook. 6) McDonald's.

Territory 78

Territory Trust Consult Drivers/motivators 78

SaaStr

JUNE 28, 2019

When we looked at what was going on, we can tell you that our eastern region performed just as well as they have done in the past. David Skok: But our western region didn’t, so they missed planned. They are profit, cash, growth, and market share. Then you dive in a second, you say, okay, so what happened there.

Price 45

Price Cross-sell Up-sell Start-ups 45

Search Engine Land

JANUARY 3, 2023

Google launches Question Hub for U.S. 2021: Google launched Question Hub in regions where the company found it did not have enough content in its search index to answer searchers’ questions. (On Blekko Launches New Tablet Search Engine “izik”. Google Working On NFC-Based Mobile Payment Service: Report.

Launch 94

Launch Engineering Drivers/motivators Territory 94

SaaStr

SEPTEMBER 13, 2020

Another collection of their customers actually turned their kitchens into service offerings. Still has some market share to go, but is providing a fantastic offering that many of you benefit from. Really, cloud absorbs hardware, software and services. trillion dollar market that’s addressable.

Non-Profits 63

Non-Profits Strategize Trust Growth 63

Hubspot

APRIL 25, 2018

In certain regions, a membership also includes free two-hour delivery of certain items through a service called Prime Now. According to Research and Markets , consumer robot market share is expected to reach nearly $15 billion in the U.S. What Else Is Going Down in Tech Town? More of the Latest From Facebook.

Territory 74

Territory Manufacturing Sports Retail 74