marketing staircase-guest-blogging-strategy 
Hubspot
APRIL 26, 2018
Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Guest blogging is nothing new.
Hubspot
OCTOBER 28, 2019
In any industry, a competitive analysis is an important component of your marketing strategy. However, particularly if you're a small business, beating the market leader can feel impossible. When choosing where to put this content, a landing page or a blog post, we prefer the latter. Mention your product in a blog post.
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