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4 areas of martech with ethical concerns

Martech

When his relationship status was set to “Engaged,” he got a lot of ads for groom-to-be wedding services like venues, jewelry shops and photographers. They’ll take all the prospect data they can get and social media networks are goldmines for such information. Don’t forget the current spat regarding TikTok.

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Facebook, OkCupid, and the Ethics of Online Social Experiments

Hubspot

Facebook''s experiment was to figure out whether human emotion was contagious in online social networks. By signing up for these services, we technically give consent to be treated like guinea pigs.". Facebook may have crossed the line, according to James Grimmelmann, Professor of Technology and the Law at the University of Maryland.