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4 areas of martech with ethical concerns

Martech

When his relationship status was set to “Engaged,” he got a lot of ads for groom-to-be wedding services like venues, jewelry shops and photographers. As they say, if a service is free, the user is likely the company’s product. Were Facebook and its martech enabled advertisers out to get him and his marriage?

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Facebook, OkCupid, and the Ethics of Online Social Experiments

Hubspot

By signing up for these services, we technically give consent to be treated like guinea pigs.". Facebook may have crossed the line, according to James Grimmelmann, Professor of Technology and the Law at the University of Maryland. “This is the kind of thing that would require informed consent.”

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13 best invoicing software to facilitate your payment process in 2022

PandaDoc

It’s a universal fact that businesses only function if they’re being paid for their goods and/or services. Key features: Everything is available at a glance — including how much time and money you’ve spent/sent, and your business information (products/services sold, customers, etc). Invoices facilitate making those payments occur.

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