article thumbnail

4 areas of martech with ethical concerns

Martech

One of the great parts about conversion rate optimization is that technology enables us to conduct A/B, multivariate and other types of experiments when we explore and develop new UX elements. While this certainly helps us iterate and progress, there are ethical concerns.

article thumbnail

Facebook, OkCupid, and the Ethics of Online Social Experiments

Hubspot

Facebook may have crossed the line, according to James Grimmelmann, Professor of Technology and the Law at the University of Maryland. We tend not to think about how much influence a website can have on our feelings," says Dan Ritzenthaler , HubSpot Product Designer and UX expert. Don''t they alter our emotions in one way or another?

article thumbnail

13 best invoicing software to facilitate your payment process in 2022

PandaDoc

And this has no relevance to what the app does, but it’s worth a mention: the website is designed wonderfully — it loads fast and it has one of the best UI/UX interfaces ever seen. Key features: Perhaps the best part of Sage is that it allows you to track your cash flow in real-time.

Process 52