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A Quick Primer on B2B Conversion Optimization

ConversionXL

So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? To what points in the customer journey do they correspond?

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SaaStr Podcast #348 with Dataiku Chief Customer Officer Kurt Muehmel

SaaStr

And honestly, for a lot of our customers, I mean, at Dataiku, we work with mostly large enterprises, Fortune 500, Fortune 1000 companies, but across all sectors, right, from financial services to retail, CPG, as well as healthcare, pharmaceuticals, manufacturing, et cetera, so really quite a bit across the board.

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