Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?
ConversionXL
NOVEMBER 29, 2018
Will you still need sales support for some enterprise accounts? Kumar suggests that a 2–5% conversion rate is a reasonable balance; the more niche the market, the higher you should peg your target conversion rate. However, you also establish the expectation that your new service is free. – Tom Tunguz.
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