Remove Networking Remove Niche Remove Sales Support Remove Territory
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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Once we force the competitor out of our targeted niche markets (secure the beachhead), then we will move out to take over adjacent market segments (districts of France) on the way toward overall market domination (the liberation of Western Europe). This can only happen if the sales effort is focused on a single niche market.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

The process of creating a go-to-market strategy allows you to discover gaps in the market, which can help you hone down your product’s niche and better alleviate your buyer persona’s pain points. Those entering demos will make contact with a direct sales/support person. The result?

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

What would you tell a woman just starting a career in sales? Founded Why Sales Network, a global sales training company to provide valuable content to develop the next generation of leaders. 8X published author, sales champion, passionate mentor. An aha moment was when I realised the true power of my network.

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