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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation. Prospecting The process of identifying, engaging, and reaching out to potential customers to generate new business opportunities. Lead generation Lead generation is the process of attracting and converting prospects into potential customers.

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What Is Lead Qualification and How Does It Work?

Salesforce

At the end of the day, lead qualification can make the difference between quota attainment and lagging sales. Either way, when a lead becomes an SQL, sales takes over to further qualify, pursue, and nurture them toward a sale. This could be a virtual demo, a lunch, or a full sales presentation.