Remove Objectives and Key Results Remove Ohio Remove Outside Sales Remove Prospecting
article thumbnail

True Confessions of a Legacy Laggard

Iannarino

Embrace fearless value creation: respond to what your prospective clients need from you, in order to create and win an opportunity. Over time, sales approaches lose their efficacy and need to evolve. The idea of “fearless value creation” means boldly responding to what your prospective clients need from you.

Cold Call 158