Top 12 2022 B2B Marketing Trends to Watch
Heinz Marketing
JANUARY 13, 2022
We need to help key organizational groups adopt and navigate that change successfully. If your marketing scorecards still show “up and to the right” vanity metrics, and/or if your board still thinks your job in marketing is to just generate MQLs, you have a higher mountain to climb to affect change there. Who do you sell to?
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