Remove Objectives and Key Results Remove Relationship building Remove SPIN cycle Remove Start-ups
article thumbnail

Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

We need to help key organizational groups adopt and navigate that change successfully. How are you investing in not just the playbooks but also the team-building across teams to facility the kind of day-to-day collaboration required here? In its purest form, an account-based motion means: A focus on key/qualified accounts.

B2B 135