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Don’t Run A Railroad: Why Publishers Need to Think Like Marketers

Hubspot

Publishers value and sell reach and demographics while their customers value and need campaigns that measurably increase sales pipelines. Because the leaders of the railroad companies in the 1920s and 1930s thought they were in the railroad business, when in reality, they were in the transportation business. Yes, this can be done.

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Tips for Performing an Effective Sales Audit

VanillaSoft

Imagine that a sales rep from the 1980s magically transports into a sales team operating today. The right solution can help you get better leads into the sales pipeline, ensure that every lead is followed up, generate insightful reports, and nurture prospects. Are they still relevant? Are they correct? Call technology.

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