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Pleeaaasse…. Can I Be Selected To Give You My Money….

Partners in Excellence

A close friend–a consultant who is one of the best sales experts I’ve met forwarded me a prospecting letter he received. Even worse, it purports to challenge my friend in an area in which he is a recognized expert. Ben] “green-lighted” me to offer you a free 1-on-1 analysis of your current sales development pipeline.

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Who Is Your Customer?

Partners in Excellence

Do you know who your customer is? More importantly, do you know who your customer isn’t? If my various inboxes are any indicator, the majority of sales and marketing people do no targeting other than, “Do we have an email? We are a specialized boutique consulting company. The latter is not our customer.

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