Cisco’s Experimentation Journey: From “Outsourced” to “Center of Excellence”
ConversionXL
OCTOBER 20, 2020
I am the Web Experience Manager for Cisco in EMEAR, and I’ve been working on increasing our capabilities as a business when it comes to conversion optimization for the past three and a half years. Here’s our story of bringing experimentation into a $51 billion company with 71,000 employees spread across 96 locations worldwide.
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