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How to structure people operations to scale SEO success

Search Engine Land

Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI. These should include technology, profit margin, sales, and CS costs. Designer : Creates images for content and wireframes for pages that need specific custom designs. Done Editor 5 0 €65.00 €0.00

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The Beginner’s Guide to SaaS Conversion Optimization

ConversionXL

visit → active user (according to Stephen’s presentation, this is the best value one usually). Knowing your CAC will help you with: Determining your actual profit margins. Onboarding and UX. Although this is probably a function of product and UX teams, it bears mention. Optimizing customer lifetime value.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

You may notice the second ad group is for “Discounts,” so even if the conversions are good, the profit margin is less. For example, I’ve learned that UX & Persuasive Design articles perform better on Facebook, while analytics posts perform better on Twitter. At first glance, the second ad group seems to be converting better.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profit margin. Beyond that, there’s also something to be learned from how the images within the links are presented, how the post was worded, and the subject matter itself.

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