Top 12 2022 B2B Marketing Trends to Watch
Heinz Marketing
JANUARY 13, 2022
If your marketing scorecards still show “up and to the right” vanity metrics, and/or if your board still thinks your job in marketing is to just generate MQLs, you have a higher mountain to climb to affect change there. Who do you sell to? Who should you really be selling to? You can’t really sell to everyone in health care.
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