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Don’t Run A Railroad: Why Publishers Need to Think Like Marketers

Hubspot

Because the leaders of the railroad companies in the 1920s and 1930s thought they were in the railroad business, when in reality, they were in the transportation business. They would have seen how these emerging technologies could significantly improve their ability to deliver on their customer’s real need. Opportunities to close.

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Tips for Performing an Effective Sales Audit

VanillaSoft

Imagine that a sales rep from the 1980s magically transports into a sales team operating today. Technology constantly improves and brings new opportunities for workflow and process automation. Finally, check out your personas and marketing qualified lead (MQL) and sales qualified lead (SQL) criteria. Call technology.

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