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Moving Customer Data Isn’t Cheap: How Zero Copy Can Help

Salesforce

You probably had to pack up too much stuff, transport it in a truck and unpack it in the new location – hoping it survived the trip. How it works: from CDP to data warehouse How it works: from data warehouse to CDP How Buyers Edge uses zero copy technology What is zero copy integration? Remember the last time you moved?

Customers 124
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The Backbone of Commerce: Exploring the Vital Role of the Trucking Industry

Sales Pop!

In addition to their utility in the transportation of people, trucks also contribute significantly to the world economy’s finances and employment. Also, different types of consignments transported by trucks help create a smoothly operating international trading system.

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5 Strategic Approaches to Enhance Efficiency in Heavy-Haul Trucking Connections

Sales Pop!

Whether it’s optimizing routes, improving communication with drivers, or investing in technology. Heavy-haul trucking involves transporting oversized or overweight cargo that requires specialized equipment, permits, and expertise. Skilled drivers, and necessary permits for transporting oversized or overweight cargo.

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Google Chrome persists with targeted ads that use your browser history

Search Engine Land

This technology allows websites to serve ads based on your browser history – unless you manually turn it off. The technology has been rolling this out to a small percentage of Chrome users at a time, so you might not have seen it or been notified yet. Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome.

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How To Sell More by Creating an Amazing Buying Experience

Cerebral Selling

They sell easy transport and assembly. Uber doesn’t sell transportation. People don’t love companies because of their physical products. They love them because of the experiences they create. For example: IKEA doesn’t sell furniture. They sell frictionless rides on demand. Disney doesn’t sell rides and movies.

Sell 130
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73% of marketers now using generative AI tools

Martech

Artificial intelligence is not new to marketing technology. Ford’s Model T transformed transportation by making cars affordable to an enormous part of the population. It’s been part of it for at least a decade. However, since OpenAI’s release of ChatGPT last December, generative AI/chatbots are everywhere in martech.

B2C 125
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Salary and Career: Kathleen Voboril can make martech sing

Martech

I kind of got to choose which unit to work with and I went and led digital for GE Transportation, which was a $5 billion business, but GE’s smallest division. A: What I was doing in transportation was great and really well received across the company, but I couldn’t get bigger budgets. Q: Sounds great, what made you leave?