Sales Hacker

FEBRUARY 2, 2024

Nicole Wojno Smith (VP of Marketing at Tackle) suggests that “marketers should be looking at their efficiency and measuring the total investment per SQL, per opportunity, etc. In a prior life, Amit also led product and UX teams at Yahoo and Oracle. There are still marketing teams that don’t own a revenue number, which is crazy.

GTM 93

GTM Pipeline SQL UX 93

ConversionXL

JANUARY 24, 2017

What are the industry and technology trends that are fueling the need for these skills? research, data analysis, UX, psychology, copywriting, design and many more skills).”. As Maarja Käsk said in a Facebook group discussion , “everything a CRO-minded designer does & knows how to do will be common knowledge for all UX/UI designers.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

FEBRUARY 3, 2022

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. These can include UX issues or concerns that aren’t addressed in copy.” [via via Observer ]. SEO, email marketing, Facebook advertising).

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Heinz Marketing

NOVEMBER 16, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. I think in some cases people lump technology categories together or don’t truly understand the nature and intention of the platform. ”, because I had the same thought.

B2B 116

B2B X-functional SQL UX 116