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What Does the Future Hold for Conversion Optimization?

ConversionXL

research, data analysis, UX, psychology, copywriting, design and many more skills).”. As Maarja Käsk said in a Facebook group discussion , “everything a CRO-minded designer does & knows how to do will be common knowledge for all UX/UI designers. For example, a web designer. heterogeneous treatment effects).”.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

These can include UX issues or concerns that aren’t addressed in copy.” [via Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Some of the best gains come from understanding friction that prevents people from experiencing value. via Observer ].

Growth 113
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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

Nicole Wojno Smith (VP of Marketing at Tackle) suggests that “marketers should be looking at their efficiency and measuring the total investment per SQL, per opportunity, etc. In a prior life, Amit also led product and UX teams at Yahoo and Oracle. There are still marketing teams that don’t own a revenue number, which is crazy.

GTM 93
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The B2B Marketer’s Quick Start Guide: Data Visualization

Heinz Marketing

The integrations, UX/UI, and overall product experience is top notch for their target market. For example, some of the SQL syntax highlighting/auto-completion will not work. Pros: There are so many integrations that you just have to log in and pick which data you want. It will bring everything in, and you can create custom dashboards.

B2B 114
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Behavior-Based Attribution Using Google BigQuery ML

ConversionXL

Below, I share how to unleash the full potential of raw data and start using Google BigQuery ML tomorrow to build sophisticated attributions with just a bit of SQL—no knowledge of Python, R, or any other programming language needed. You don’t have to move data anywhere: And all of those things can be implemented using some simple SQL code.

SQL 91
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How to Nail Your First 90 Days as a CX Director

ConversionXL

Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Do you need SQL skills to pull reports, or are there dashboards? Customers’ wants and needs are considered in every decision.

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Stop Hiring the Wrong People! (Or How to Hire for Growth, Not Skills)

ConversionXL

I’ve bolded items that tie to things that (1) actually maximize the chance of success and (2) bring the right mindset into your organization.

Growth 70