Best Practices to Establish a Single Source of Truth (SSOT) for A/B Testing
ConversionXL
JUNE 14, 2022
Studies have shown that high-quality customer behavior metrics remain the most sought-after data for informing strategic decisions. For several years running, in PricewaterhouseCoopers’ annual CEO survey , CEOs rate that as the most important metric they want for strategic planning. What is A/B testing. Avoid ad blockers.
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