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Best Practices to Establish a Single Source of Truth (SSOT) for A/B Testing

ConversionXL

Studies have shown that high-quality customer behavior metrics remain the most sought-after data for informing strategic decisions. For several years running, in PricewaterhouseCoopers’ annual CEO survey , CEOs rate that as the most important metric they want for strategic planning. What is A/B testing. Avoid ad blockers.

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This day in search marketing history: February 28

Search Engine Land

Now Official: Google Adds Restaurant Menus To Search Results 2014: Google announced that it’s now showing restaurant menus as a OneBox-style answer at the top of its U.S. Monitoring Buries At Digg 2007: A new monitoring technique. search results. Microsoft acquired it March 14.

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