Marketing and Growth Lessons for Uncertain Times
ConversionXL
MARCH 19, 2020
The authors of the Bain study use an auto-racing analogy: Think of a recession as a sharp curve on an auto racetrack—the best place to pass competitors, but requiring more skill than straightaways. “Rare is the business that has a formal disaster plan, let alone one that covers a global Black Swan event.” Tim Stewart, trsdigital.
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