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Sales Pipeline Radio, Episode 226: Q & A with Bryan Smith @boliversmith

Heinz Marketing

I also ask what the sales team needs for providing engagement and relationship building and if there are separate sales plays we need to put together that can be marketing supported to still help the sales team engage the field. We talk a little bit about that juxtaposition and how he has been able to make that work.

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6 Consultative Selling Techniques to Close More Deals

Highspot

Thoughtful, open-ended questions invite potential customers to consider their situation from different angles, which allows them to uncover unique needs and challenges they may not have thought about before. As you consistently leverage your expertise, you don’t just sell a product – you build a solid, trustworthy connection.

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Inside vs. outside sales: Which suits you best?

PandaDoc

Thus, allowing for customers and sales reps to develop a friendly relationship that involves getting to know one another on a personal level. Or, to look at it from another angle, outside sales reps humanize your brand to your customers. You can explain details about the product to them via their chosen channels.