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Search Engine Land Awards 2023: Complete finalists list

Search Engine Land

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing. NP Digital once again is leading the way in the ninth annual Search Engine Land Awards.

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This day in search marketing history: March 11

Search Engine Land

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

So, how can marketers align every department for a consistent customer experience? Top marketers are 414% more likely to report success when they document their strategy, according to CoSchedule’s 2022 Trend Report. How market share and revenue have grown. Target market. A playbook does exactly this.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Now, reluctantly, Google is, too.

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The Ultimate Guide to Marketing Jobs

Hubspot

Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field? How do you land a marketing role, and how do you excel within one? Can you switch between marketing fields?

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