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Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny

Search Engine Land

As of 2022, HubSpot holds a mere 4.9% market share in the CRM space, according to technology researcher Gartner. In contrast, Salesforce and Adobe each command a 15% share. HubSpot advantage. If a deal with Google materializes, it could potentially help HubSpot to emerge as a stronger competitor in the CRM space.

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36 Virtual vs. Face-to-Face Communication [Stats to Know in 2022]

Hubspot

As some companies are considering a return to the office in 2022, many are struggling with whether to stick to virtual meetings or resume face-to-face communication. We won't share our opinion on this. million in 2019 to $671 million in 2022. Is one better than the other? The company's revenue grew from $21.7 Zoom had a 40.7%

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

For many CEOs, boards, and even COOs and CFOs, defending marketing budgets with only theoretical or outdated high-level data is perceived as defending underutilization and inefficiency. Winning marketing organizations self-regulate. They were able to increase their budgets from 2022 by a wide range (from 10% to 200%).

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. Yandex in Russia ( 48% market share ).

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Taking our customers’ success to new heights in 2024

Highspot

We also have big plans for extending and deepening our investments in our customers’ success and so, as we prepare for our next fiscal year, I wanted to share our strategy for your success in the near- and long-term. Two recent research findings validate the category’s importance and growth: Spending on sales enablement technology grew 35.7%

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Search Engine Land Awards 2023: Complete finalists list

Search Engine Land

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing. NP Digital once again is leading the way in the ninth annual Search Engine Land Awards.

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What is marketing performance management and how can it help you?

Martech

They can retard the velocity of sales, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. These advances, along with business analytics technologies, let marketers get a more holistic view of their programs, regardless of channel, platform or silo.

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