Hubspot

OCTOBER 24, 2022

HubSpot's 2022 Sales Strategy & Trends Report takes a closer look at these trends and how sales leaders can leverage them. Read on to discover the five areas sales leaders are prioritizing in 2022 and beyond. Sales in 2022 is no different. Winning more market share. Aligning marketing and sales efforts.

Cross-sell 51

Cross-sell Drivers/motivators CRM Sales 51

Search Engine Land

APRIL 8, 2024

As of 2022, HubSpot holds a mere 4.9% market share in the CRM space, according to technology researcher Gartner. In contrast, Salesforce and Adobe each command a 15% share. Similarly, HubSpot would likely have to make a similar case. HubSpot advantage.

Customer Relationship Management 114

Customer Relationship Management CRM Relationship Management Engineering 114

Search Engine Land

NOVEMBER 14, 2023

Yandex has been in turmoil since Russia invaded Ukraine in February 2022, though it still has a commanding 65.95% search market share in Russia (only 1.83 market share in its Q3 2023 earnings report. It remains an area international search marketers will want to watch. Why we care.

Engineering 114

Engineering Sales Market share Sell 114

Search Engine Land

MAY 19, 2023

Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. That’s a striking increase, given that the digital ad market was largely stagnant last year. Nearly 30% of Instacart’s 2022 revenue came from selling advertising rather than actually delivering groceries.” Surging ad business. For comparison.

Retail 105

Retail Advertising/ Marketing Networking Promote 105

Hubspot

JUNE 15, 2022

As some companies are considering a return to the office in 2022, many are struggling with whether to stick to virtual meetings or resume face-to-face communication. We won't share our opinion on this. million in 2019 to $671 million in 2022. Is one better than the other? The company's revenue grew from $21.7 Zoom had a 40.7%

Meeting 57

Meeting Government Presentation Product 57

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. ” Insider Intelligence said that TikTok’s command of the digital ad market more than doubled in 2022 and has nearly 100 million U.S.

Retail 96

Retail Advertising/ Marketing Market share Gaming 96

SaaStr

JULY 15, 2022

“Note: I don’t want to hear seed companies complain about ‘the market.’ — Jason 2022 SaaStr Annual Sep 13-15 Lemkin (@jasonlk) July 14, 2022. Because you’ve barely penetrated a huge market. Even if that market is slowing down a little bit of buying, in the aggregate, that shouldn’t stop you stealing 0.1%

Growth 123

Growth Market share Up-sell Trust 123

Highspot

NOVEMBER 2, 2022

Platform usage increases to more than 12 million connected users in 2022. Gartner, “Market Share Analysis: CRM Sales Software, Worldwide, 2021,” Roland Johnson, Julian Poulter, September 7, 2022. SEATTLE, Nov. “Our discipline has the power to effectively enable our sales team amid constant change.

Growth 98

Growth Product Customers Healthcare 98

Search Engine Land

MARCH 4, 2024

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. Take the self-guided tour of Market Share.

Territory 117

Territory Market share Legal Strategize 117

Martech

SEPTEMBER 6, 2022

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Market share 114

Market share CRM Campaign Retail 114

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. 27, 2022, Google announced it was delaying that sunset date to July 1, 2024. That’s 106 days from today.) Why was Google making the switch to Google Analytics 4? But on Oct.

Launch 95

Launch Engineering Gaming Territory 95

Search Engine Land

AUGUST 8, 2023

Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. The increase in ad spend is positive news for the digital marketing sector as it shows that trust and stability is returning faster than was forecast following the slump triggered by the economic downturn. Why we care.

Pipeline 92

Pipeline Growth Follow-up Trust 92

Search Engine Land

FEBRUARY 15, 2023

pic.twitter.com/L10kkRoXLW — MMitchell (@mmitchell_ai) February 14, 2023 And gaslighting (because apparently, it’s 2022): “I’m sorry but today is not 2023. Today is 2022.” ” Following r/bing on Reddit and now Bing is making me cry. ” “I’m sorry, but I’m not wrong.

Presentation 96

Presentation Launch Trust Engineering 96

Search Engine Land

MAY 22, 2023

Neeva’s search market share was tiny, but it offered an alternative to Google, which is always a good thing. In an attempt to expand its user base in 2022, Neeva began offering a free basic subscription. ” Why we care. Their mission was to “take search back to its users.”

Engineering 96

Engineering Launch Market share Product 96

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2

Gaming 123

Gaming Growth Market share Service 123

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 115

Objectives and Key Results Retail Engineering Launch 115

Martech

SEPTEMBER 14, 2023

In recent advisory efforts with GTM leaders and boards, we helped winning marketing leaders augment or magnify those above traits. They were able to increase their budgets from 2022 by a wide range (from 10% to 200%). Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 120

GTM Market share Growth Technology 120

Search Engine Land

DECEMBER 28, 2023

Previously, creators could only share videos that were a maximum of 10 minutes. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The new Bing failed to take any market share from Google after six months. search ad revenue hit a record $84.4

Retail 127

Retail X-functional Launch Non-Profits 127

SaaStr

DECEMBER 29, 2022

The Best in SaaS are still growing at incredible rates, but the overhang from the crazy multiples and VC funding run of late 2020-early 2022 will hang over our heads for the rest of the year. Shopify is seeing higher e-commerce growth at the end of 2022 than earlier, Healthcare has seen no real downturn or impacts.

E-commerce 95

E-commerce Healthcare Launch Promote 95

Search Engine Land

JANUARY 26, 2023

Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. This means that you’ve built out all the keyword themes that make sense and have achieved solid market share for them.

B2B 95

B2B Campaign CRM Conversion 95

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. and an increase in mobile web usage. Wolfram Alpha To Challenge Google?

E-commerce 97

E-commerce Territory Engineering Networking 97

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

A/B testing 128

A/B testing Engineering Launch Drivers/motivators 128

SaaStr

OCTOBER 7, 2022

The number of global venture capital (VC) investments dipped in 2022, thanks to ongoing geopolitical tensions, turbulence in global capital markets, supply chain issues, and increasing interest rates. The rise and fall of these investments have resulted in negativity in the global VC space in 2022. The recent downward movement.

Construction 85

Construction Growth Niche Meeting 85

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Search Engine Land

APRIL 6, 2023

The new BingGPT search with integrated AI chat generated a lot of excitement, but so far has only resulted in small gains in search engine market share. Search ads generated $162 billion in revenue for Google in 2022. Why we care. Chatbots are an opportunity.

Conversion 100

Conversion Engineering Market share Follow-up 100

Search Engine Land

MARCH 2, 2023

And dig deeper in Also on this day Google page experience update for desktop done rolling out 2022: The rollout was completed after nine days. Help for Ukraine SEO & PPC specialists seeking work 2022: An SEO entrepreneur has created two resources: one for job seekers and another for employers with vacancies willing to hire Ukrainians.

Launch 91

Launch Legal Engineering Networking 91

Search Engine Land

FEBRUARY 7, 2023

In late 2022, Microsoft announced its ambitious goals for capturing a greater share of brand advertising budgets. This might be expected of a challenger brand that needs to work extra hard for market share, but it’s still a plus to work with folks who look for ways to achieve your goals and do what’s right for your clients.

Construction 95

Construction B2B Engineering Networking 95

Search Engine Land

FEBRUARY 2, 2023

How Google uses AI in search In 2022, we learned more about how Google was using AI in search – for understanding language for query, content and ranking purposes. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

Real Estate 97

Real Estate Retail Engineering Campaign 97

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%.

Engineering 138

Engineering Non-Profits A/B testing Growth 138

Search Engine Land

FEBRUARY 9, 2023

Also on this day YouTube reveals 2022 roadmap for shopping features, Shorts and more 2022: Shoppable videos, Live Shopping and heavier shopping integration was coming to the YouTube app. ComScore Releases January Search Numbers (Bing Gains) & Year In Review 2010: Meanwhile, Hitwise Announces January Search Market Share Numbers.

E-commerce 88

E-commerce Electricity Pharmaceutical Engineering 88

Heinz Marketing

JUNE 15, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. Meta hired over 40,000 people from 2019 to 2022 , often with only a vague idea of what the employee would be working on. These updated offers let you reach fresh markets and tap into new revenue streams.

Drivers/motivators 101

Drivers/motivators Campaign Sales Start-ups 101

Search Engine Land

JANUARY 25, 2023

Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb. 28, 2022, to migrate their code from the previous media-based video ads. Search Market Share 2008: Google Grew, Yahoo & Microsoft Dropped & Stabilized 2009: In short, it was a 6% gain for Google.

Objectives and Key Results 90

Objectives and Key Results Retail Real Estate Engineering 90

Salesforce

MAY 22, 2023

Skill up with an industry leader —Salesforce is the #1 CRM application , as noted by IDC’s 2022 worldwide revenue market share. Here are some top reasons why you may want to consider a career as a Salesforce Developer. Explore practical how-to guidance, authentic peer perspectives, and inspiring Trailblazer stories.

CRM 52

CRM Technology Technology Start-ups 52

Search Engine Land

FEBRUARY 24, 2023

Also on this day IndexNow integrations grow as Bing says ‘millions’ of sites are using it 2022: Duda, All in One WordPress SEO plugin and Rank Math SEO plugin gained IndexNow support. Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S.

Negotiate 131

Negotiate Launch Electricity Networking 131

Search Engine Land

JANUARY 10, 2023

This debate originated well before 2022. Let’s be clear – I’m not expecting a significant shakeup in search engine market share. . ” /> ” /> ” /> ” /> ” /> ” />. Processing…Please wait. See terms. Automation vs. autonomy. The revamped broad match. Multimedia Ads) unique to the platform.

Sports 115

Sports Campaign Gaming Engineering 115

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

A/B testing 77

A/B testing Engineering Launch Drivers/motivators 77

Martech

DECEMBER 6, 2021

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022.

E-commerce 108

E-commerce Retail Strategic planning Strategize 108