Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%.

Engineering 133

Engineering Non-Profits A/B testing Growth 133

Search Engine Land

MAY 24, 2023

The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% By the end of 2024, third-party cookies will be effectively retired, as Chrome, Safari and Firefox represent almost 90% market share of web traffic in the United States. Firefox: 3.5%

Campaign 104

Campaign Trust Launch Networking 104

Search Engine Land

JANUARY 10, 2023

Instead, you should: Dig into the various segments of your campaigns’ performance. Understand what devices, audiences, geos, times of day/days of week, and campaign types drive the most efficient performance. Consider creating a more granular campaign delineation to more effectively skew spend toward the top-performing combinations.

Sports 112

Sports Campaign Gaming Engineering 112

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. 27, 2022, Google announced it was delaying that sunset date to July 1, 2024. That’s 106 days from today.) Why was Google making the switch to Google Analytics 4? But on Oct.

Launch 90

Launch Engineering Gaming Territory 90

Heinz Marketing

JUNE 15, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. Meta hired over 40,000 people from 2019 to 2022 , often with only a vague idea of what the employee would be working on. These updated offers let you reach fresh markets and tap into new revenue streams.

Drivers/motivators 98

Drivers/motivators Campaign Sales Start-ups 98

Search Engine Land

FEBRUARY 2, 2023

How Google uses AI in search In 2022, we learned more about how Google was using AI in search – for understanding language for query, content and ranking purposes. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

Real Estate 93

Real Estate Retail Engineering Campaign 93

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards.

A/B testing 71

A/B testing Engineering Launch Drivers/motivators 71

Search Engine Land

JANUARY 25, 2023

Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb. 28, 2022, to migrate their code from the previous media-based video ads. Search Market Share 2008: Google Grew, Yahoo & Microsoft Dropped & Stabilized 2009: In short, it was a 6% gain for Google.

Objectives and Key Results 83

Objectives and Key Results Retail Real Estate Engineering 83

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. and an increase in mobile web usage. Wolfram Alpha To Challenge Google?

E-commerce 92

E-commerce Territory Engineering Networking 92

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. Report: Google Leads U.S.

Engineering 93

Engineering Campaign Launch Represent 93

Martech

JULY 25, 2022

They can retard the velocity of sales, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Attribution — the practice of assigning weight to every touchpoint in a marketing campaign based upon its contribution to revenues — is not new.

B2C 107

B2C Government Technology Technology 107

Search Engine Land

JANUARY 25, 2023

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. Who should consider creating an in-game ad campaign Any brand or advertiser looking to expand their marketing campaigns outside the normal scope would be a great candidate to invest in an in-game ad campaign.

Gaming 85

Gaming Campaign Drivers/motivators Represent 85

Search Engine Land

FEBRUARY 24, 2023

Also on this day IndexNow integrations grow as Bing says ‘millions’ of sites are using it 2022: Duda, All in One WordPress SEO plugin and Rank Math SEO plugin gained IndexNow support. Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S.

Negotiate 124

Negotiate Launch Electricity Networking 124

Search Engine Land

JANUARY 2, 2023

Google’s sponsored post campaign forces Google to penalize Google Chrome’s home page. In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Also on this day.

Engineering 91

Engineering Campaign Promote Represent 91

Search Engine Land

MARCH 2, 2023

And dig deeper in Also on this day Google page experience update for desktop done rolling out 2022: The rollout was completed after nine days. Help for Ukraine SEO & PPC specialists seeking work 2022: An SEO entrepreneur has created two resources: one for job seekers and another for employers with vacancies willing to hire Ukrainians.

Launch 84

Launch Legal Engineering Networking 84

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. 2022: It was a widespread issue, not a Google bug, related to a chat feature in Shopify that had this unintended consequence in search. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December.

Non-Profits 114

Non-Profits Engineering Networking CTR 114

Search Engine Land

FEBRUARY 9, 2023

Also on this day YouTube reveals 2022 roadmap for shopping features, Shorts and more 2022: Shoppable videos, Live Shopping and heavier shopping integration was coming to the YouTube app. ComScore Releases January Search Numbers (Bing Gains) & Year In Review 2010: Meanwhile, Hitwise Announces January Search Market Share Numbers.

E-commerce 81

E-commerce Electricity Pharmaceutical Engineering 81

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission 90

Commission Objectives and Key Results SQL A/B testing 90

Search Engine Land

JANUARY 16, 2023

2022: The report offered metrics, such as the percentage of URLs with good page experience and search impressions over time, to quickly evaluate performance and see what improvements were needed for specific pages. AdGroup-Level Impression Share Metrics Coming To AdWords. Google’s Video Sites Gain Market Share.

Engineering 87

Engineering Drivers/motivators Retail Conversion 87

ConversionXL

FEBRUARY 17, 2021

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Now, reluctantly, Google is, too. Image source ).

Networking 140

Networking Trust A/B testing Conversion 140

Search Engine Land

NOVEMBER 17, 2022

Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. Case in point: looking at an ecommerce brand that literally sells bacon online, I compared September 2022 vs. September 2009 website traffic by device and found that: .

CTR 104

CTR Campaign Engineering Contract 104

Search Engine Land

MARCH 7, 2023

Also on this day Member of SEO community and her two children killed in Ukraine 2022: Tatiana Perebeinis, the chief accountant of SE Ranking, was one of four people killed in a Russian attack in Irpin, Ukraine. Bing auto-tagging comes to Shopping Campaigns, Image Extensions 2016: Ad group tracking was also enabled via the utm_content tag.

Engineering 87

Engineering Launch Networking Entertainment 87

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. WordPress 5.9 WordPress 5.9

Gambling 90

Gambling Launch Engineering Campaign 90

Search Engine Land

FEBRUARY 16, 2023

Also on this day Google launches Google Business Profiles calls API 2022: Businesses could pull call history data from this API and into their CRM software. Google dropping follow and welcome offers in local listings 2022: Google: “Soon, customers will no longer be able to follow businesses on Google Search or the Google Maps app.”

Networking 88

Networking Gaming Commission Engineering 88

Search Engine Land

MARCH 20, 2023

supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. 2022: How your ad position and CTR impact conversion rate by Jason Tabeling 2019: What do the symbols mean in Google’s Map Pack and Local Finder?

CTR 91

CTR Drivers/motivators Territory Finance 91

Search Engine Land

JANUARY 24, 2023

Additionally, Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time. Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has risen from 3.99% to 8.88%.

Campaign 91

Campaign B2B Networking Price 91

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. Try hosting.”.

Objectives and Key Results 143

Objectives and Key Results Campaign Start-ups Engineering 143

Search Engine Land

NOVEMBER 10, 2022

This represents about 18% of the total population of the United States as of the 2022 Census. This number is usually broken down into four distinct groups, with most groups sharing overlapping disabilities: Visual Impairments (around 12 million). Reason 1: The disabled hate overlays and actively campaign against them.

Legal 98

Legal UX Represent Technology 98

Search Engine Land

FEBRUARY 14, 2023

Read all about it in Google releases new video on how to hire an SEO consultant Also on this day Google denies mass search ad disapprovals or bugs with ad policy enforcement 2022: There were widespread reports of Google Ads disapproving ads and accounts, but Google said nothing was out of the ordinary.

Engineering 89

Engineering Entertainment Sports Retail 89

PandaDoc

SEPTEMBER 19, 2023

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. billion in 2022 to $402.4 So, off we go! billion in 2032, with a CAGR of 12.6%

Niche 52

Niche Cross-sell Price Referrals 52

Hubspot

AUGUST 9, 2018

Either way, the following skills and aptitudes are typically required to excel in any marketing role: Creativity. Whether you’re writing a business plan or a campaign brief, being able to creatively spell out your vision is a must in the marketing field. The Marketing Job Market. Brand Marketing.

Promote 96

Promote Non-Profits A/B testing Education 96

Search Engine Land

JANUARY 3, 2023

15, 2022, Google announced it was closing down Question Hub.). 2007: Google Calendar increased its market share by a paltry 333% between June 2006 and December 2006. 2019: How are your YouTube campaigns performing on TV screens? 2017: 2016 in review: Insights for search marketers from Bing Ads by Christi Olson.

Launch 89

Launch Engineering Drivers/motivators Territory 89

Search Engine Land

JANUARY 15, 2023

2022: This impacted Google Ads that were served in Gmail for users accessing their email using the Safari desktop browser. 2019: Page feeds eliminated the need to create targets for specific URLs or groups of URLs in DSA campaigns, making it easier to set up and manage. search market share. Also on this day .

Real Estate 84

Real Estate E-commerce Retail Engineering 84

Search Engine Land

JANUARY 10, 2023

2022: This was just a reminder about an update that wasn’t expected to be big. Microsoft Advertising Shopping campaigns reporting enhancements. 2022: Plus, Microsoft Audience Network, Similar audiences and in-market audiences expanded. New AOL Finance Gains Market Share To Become Top Site.

Finance 84

Finance Engineering Launch Campaign 84