Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%.

Engineering 138

Engineering Non-Profits A/B testing Growth 138

Search Engine Land

JANUARY 25, 2023

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. In addition to brands being able to reach new audiences, grow their community, and sell more products or services, game publishers like ads because it allows them to monetize their content.

Gaming 90

Gaming Campaign Drivers/motivators Represent 90

Search Engine Land

JANUARY 25, 2023

LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb. 28, 2022, to migrate their code from the previous media-based video ads.

Objectives and Key Results 88

Objectives and Key Results Retail Real Estate Engineering 88

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. Google Voice Tests Number Porting: Turning Point For The Service?

Engineering 97

Engineering Campaign Launch Represent 97

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards.

A/B testing 75

A/B testing Engineering Launch Drivers/motivators 75

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. and an increase in mobile web usage. Wolfram Alpha To Challenge Google?

E-commerce 96

E-commerce Territory Engineering Networking 96

Search Engine Land

JANUARY 2, 2023

Google’s sponsored post campaign forces Google to penalize Google Chrome’s home page. In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Also on this day.

Engineering 94

Engineering Campaign Promote Represent 94

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. 2022: It was a widespread issue, not a Google bug, related to a chat feature in Shopify that had this unintended consequence in search. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December.

Non-Profits 121

Non-Profits Engineering Networking CTR 121

Search Engine Land

FEBRUARY 24, 2023

Also on this day IndexNow integrations grow as Bing says ‘millions’ of sites are using it 2022: Duda, All in One WordPress SEO plugin and Rank Math SEO plugin gained IndexNow support. Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S.

Negotiate 131

Negotiate Launch Electricity Networking 131

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission 94

Commission Objectives and Key Results SQL A/B testing 94

Search Engine Land

JANUARY 16, 2023

2022: The report offered metrics, such as the percentage of URLs with good page experience and search impressions over time, to quickly evaluate performance and see what improvements were needed for specific pages. AdGroup-Level Impression Share Metrics Coming To AdWords. Google’s Video Sites Gain Market Share.

Engineering 92

Engineering Drivers/motivators Retail Conversion 92

ConversionXL

FEBRUARY 17, 2021

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Now, reluctantly, Google is, too. Image source ).

Networking 140

Networking Trust A/B testing Conversion 140

Search Engine Land

MARCH 7, 2023

Also on this day Member of SEO community and her two children killed in Ukraine 2022: Tatiana Perebeinis, the chief accountant of SE Ranking, was one of four people killed in a Russian attack in Irpin, Ukraine. Bing auto-tagging comes to Shopping Campaigns, Image Extensions 2016: Ad group tracking was also enabled via the utm_content tag.

Engineering 91

Engineering Launch Networking Entertainment 91

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. Try hosting.”. More innovative?

Objectives and Key Results 138

Objectives and Key Results Campaign Start-ups Engineering 138

Search Engine Land

MARCH 20, 2023

supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. Google Alerts: Still Broken 2013: Another open letter about how poorly the service was working. Google apologized for the “oversight” a day later.

CTR 95

CTR Drivers/motivators Territory Finance 95

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. WordPress 5.9 WordPress 5.9

Gambling 93

Gambling Launch Engineering Campaign 93

Search Engine Land

JANUARY 24, 2023

Additionally, Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time. Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has risen from 3.99% to 8.88%.

Campaign 95

Campaign B2B Networking Price 95

PandaDoc

SEPTEMBER 19, 2023

Your task as a sales manager is to market it. Your product is of service to the widest range of potential customers. Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. billion in 2022 to $402.4

Niche 52

Niche Cross-sell Price Referrals 52

Hubspot

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Promote 95

Promote Non-Profits A/B testing Education 95

Search Engine Land

JANUARY 3, 2023

15, 2022, Google announced it was closing down Question Hub.). Google Working On NFC-Based Mobile Payment Service: Report. 2011: Google had plans for a mobile payment service that would allow users to pay for common goods and services by waving or tapping their mobile phones. Google launches Question Hub for U.S.

Launch 94

Launch Engineering Drivers/motivators Territory 94

Search Engine Land

JANUARY 15, 2023

2022: This impacted Google Ads that were served in Gmail for users accessing their email using the Safari desktop browser. 2019: Page feeds eliminated the need to create targets for specific URLs or groups of URLs in DSA campaigns, making it easier to set up and manage. search market share. Also on this day .

Real Estate 89

Real Estate E-commerce Retail Engineering 89