2022, Campaign, Market share and Meeting

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. A marketing playbook gets everyone on the same page. Marketing funnel. A playbook does exactly this.

Campaign

Campaign Objectives and Key Results Launch Click Through Rate

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. CXL live is a marketing conference that gets it.

B2B

B2B Objectives and Key Results Relationship building Growth

Performance Max for B2B: 4 best practices

Search Engine Land

JANUARY 26, 2023

Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. If your search campaigns are in a position to do so, I’d suggest you begin to test Performance Max ASAP.

B2B

B2B Campaign CRM Conversion

4 tips to navigate the advertising impact of iOS privacy changes

Martech

SEPTEMBER 6, 2022

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Market share

Market share CRM Campaign Retail

This day in search marketing history: March 18

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards.

A/B testing

A/B testing Engineering Launch Drivers/motivators

This day in search marketing history: March 16

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. 27, 2022, Google announced it was delaying that sunset date to July 1, 2024. That’s 106 days from today.) Why was Google making the switch to Google Analytics 4? But on Oct.

Launch

Launch Engineering Gaming Territory

Search Engine Land Awards 2023: Complete finalists list

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing. NP Digital once again is leading the way in the ninth annual Search Engine Land Awards.

Engineering

Engineering Non-Profits A/B testing Growth

This day in search marketing history: February 3

Search Engine Land

FEBRUARY 2, 2023

How Google uses AI in search In 2022, we learned more about how Google was using AI in search – for understanding language for query, content and ranking purposes. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty? 246,000 impressions now showed as 250,000 impressions).

Real Estate

Real Estate Retail Engineering Campaign

This day in search marketing history: March 18

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards.

A/B testing

A/B testing Engineering Launch Drivers/motivators

This day in search marketing history: January 20

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. Was It Time For A Fresh Face? Report: Google Leads U.S.

Engineering

Engineering Campaign Launch Represent

This day in search marketing history: January 26

Search Engine Land

JANUARY 25, 2023

Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb. 28, 2022, to migrate their code from the previous media-based video ads. Search Market Share 2008: Google Grew, Yahoo & Microsoft Dropped & Stabilized 2009: In short, it was a 6% gain for Google.

Objectives and Key Results

Objectives and Key Results Retail Real Estate Engineering

This day in search marketing history: March 10

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. and an increase in mobile web usage. Wolfram Alpha To Challenge Google?

E-commerce

E-commerce Territory Engineering Networking

This day in search marketing history: January 3

Search Engine Land

JANUARY 2, 2023

Google’s sponsored post campaign forces Google to penalize Google Chrome’s home page. In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Also on this day.

Engineering

Engineering Campaign Promote Represent

This day in search marketing history: February 10

Search Engine Land

FEBRUARY 9, 2023

Also on this day YouTube reveals 2022 roadmap for shopping features, Shorts and more 2022: Shoppable videos, Live Shopping and heavier shopping integration was coming to the YouTube app. ComScore Releases January Search Numbers (Bing Gains) & Year In Review 2010: Meanwhile, Hitwise Announces January Search Market Share Numbers.

E-commerce

E-commerce Electricity Pharmaceutical Engineering

This day in search marketing history: March 3

Search Engine Land

MARCH 2, 2023

And dig deeper in Also on this day Google page experience update for desktop done rolling out 2022: The rollout was completed after nine days. Help for Ukraine SEO & PPC specialists seeking work 2022: An SEO entrepreneur has created two resources: one for job seekers and another for employers with vacancies willing to hire Ukrainians.

Launch

Launch Legal Engineering Networking

This day in search marketing history: March 11

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission

Commission Objectives and Key Results SQL A/B testing

This day in search marketing history: January 17

Search Engine Land

JANUARY 16, 2023

2022: The report offered metrics, such as the percentage of URLs with good page experience and search impressions over time, to quickly evaluate performance and see what improvements were needed for specific pages. AdGroup-Level Impression Share Metrics Coming To AdWords. Yahoo & Microsoft Execs Meet Again. Also on this day.

Engineering

Engineering Drivers/motivators Retail Conversion

Climbing to the vertical marketing rooftops to boost and rectify your sales

PandaDoc

SEPTEMBER 19, 2023

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. billion in 2022 to $402.4 So, off we go! billion in 2032, with a CAGR of 12.6%

Niche

Niche Cross-sell Price Referrals

FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

FEBRUARY 17, 2021

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Now, reluctantly, Google is, too. Image source ).

Networking

Networking Trust A/B testing Conversion

This day in search marketing history: March 8

Search Engine Land

MARCH 7, 2023

Also on this day Member of SEO community and her two children killed in Ukraine 2022: Tatiana Perebeinis, the chief accountant of SE Ranking, was one of four people killed in a Russian attack in Irpin, Ukraine. Bing auto-tagging comes to Shopping Campaigns, Image Extensions 2016: Ad group tracking was also enabled via the utm_content tag.

Engineering

Engineering Launch Networking Entertainment

This day in search marketing history: January 27

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. WordPress 5.9 WordPress 5.9

Gambling

Gambling Launch Engineering Campaign

This day in search marketing history: March 21

Search Engine Land

MARCH 20, 2023

supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. 2022: How your ad position and CTR impact conversion rate by Jason Tabeling 2019: What do the symbols mean in Google’s Map Pack and Local Finder?

CTR

CTR Drivers/motivators Territory Finance

This day in search marketing history: February 17

Search Engine Land

FEBRUARY 16, 2023

Also on this day Google launches Google Business Profiles calls API 2022: Businesses could pull call history data from this API and into their CRM software. Google dropping follow and welcome offers in local listings 2022: Google: “Soon, customers will no longer be able to follow businesses on Google Search or the Google Maps app.”

Networking

Networking Gaming Commission Engineering

Building a brand strategy: Essentials for long-term success

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. Why is branding important?

Objectives and Key Results

Objectives and Key Results Campaign Start-ups Engineering

This day in search marketing history: February 15

Search Engine Land

FEBRUARY 14, 2023

Read all about it in Google releases new video on how to hire an SEO consultant Also on this day Google denies mass search ad disapprovals or bugs with ad policy enforcement 2022: There were widespread reports of Google Ads disapproving ads and accounts, but Google said nothing was out of the ordinary.

Engineering

Engineering Entertainment Sports Retail

This day in search marketing history: January 16

Search Engine Land

JANUARY 15, 2023

2022: This impacted Google Ads that were served in Gmail for users accessing their email using the Safari desktop browser. 2019: Page feeds eliminated the need to create targets for specific URLs or groups of URLs in DSA campaigns, making it easier to set up and manage. search market share. Also on this day .

Real Estate

Real Estate E-commerce Retail Engineering

This day in search marketing history: January 11

Search Engine Land

JANUARY 10, 2023

2022: This was just a reminder about an update that wasn’t expected to be big. Microsoft Advertising Shopping campaigns reporting enhancements. 2022: Plus, Microsoft Audience Network, Similar audiences and in-market audiences expanded. New AOL Finance Gains Market Share To Become Top Site.

Finance

Finance Engineering Launch Campaign

Technology Sales Today

How to Create a Marketing Playbook for Consistent Campaigns

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

Trending Sources

Performance Max for B2B: 4 best practices

4 tips to navigate the advertising impact of iOS privacy changes

This day in search marketing history: March 18

This day in search marketing history: March 16

Search Engine Land Awards 2023: Complete finalists list

This day in search marketing history: February 3

This day in search marketing history: March 18

This day in search marketing history: January 20

This day in search marketing history: January 26

This day in search marketing history: March 10

This day in search marketing history: January 3

This day in search marketing history: February 10

This day in search marketing history: March 3

This day in search marketing history: March 11

This day in search marketing history: January 17

Climbing to the vertical marketing rooftops to boost and rectify your sales

FLoC: Google’s Plan to Kill Off Third-Party Cookies

This day in search marketing history: March 8

This day in search marketing history: January 27

This day in search marketing history: March 21

This day in search marketing history: February 17

Building a brand strategy: Essentials for long-term success

This day in search marketing history: February 15

This day in search marketing history: January 16

This day in search marketing history: January 11

Stay Connected