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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. CXL live is a marketing conference that gets it.

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This day in search marketing history: January 14

Search Engine Land

In 2022, we revealed what happened when Search Engine Land shut off AMP. 2022: It was a widespread issue, not a Google bug, related to a chat feature in Shopify that had this unintended consequence in search. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December.

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Device-specific PPC: Why it still matters today

Search Engine Land

Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. Case in point: looking at an ecommerce brand that literally sells bacon online, I compared September 2022 vs. September 2009 website traffic by device and found that: .

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This day in search marketing history: March 21

Search Engine Land

supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. 2022: How your ad position and CTR impact conversion rate by Jason Tabeling 2019: What do the symbols mean in Google’s Map Pack and Local Finder?

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