Search Engine Land
MAY 6, 2024
A PPC professional’s job goes beyond just launching paid search campaigns. An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact. The data from your paid search campaigns contains a wealth of insights waiting to be uncovered. What does this indicate?
Search Engine Land
NOVEMBER 18, 2022
What that means, especially with major platform algorithms’ self-learning capabilities, is that cutting spend implies a hard reset that will have last ramifications well beyond the time it takes to turn campaigns back on. Wherever possible, keep the lights on in campaigns you know are providing results. What to do instead.
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Search Engine Land
NOVEMBER 17, 2022
Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. As mobile internet usage has grown over the past 10+ years, so has it increased from the perspective of search market share. Why doing PPC by device is important.
Search Engine Land
MARCH 20, 2023
supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. 2022: How your ad position and CTR impact conversion rate by Jason Tabeling 2019: What do the symbols mean in Google’s Map Pack and Local Finder?
Highspot
FEBRUARY 14, 2024
Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts. Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Marketing Budget Allocation of budget for each marketing activity and channel.
Highspot
FEBRUARY 14, 2024
Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts. Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Marketing Budget Allocation of budget for each marketing activity and channel.
Search Engine Land
JANUARY 13, 2023
2020: You could see the projected impact of making bid or budget changes in your campaigns that used these smart bidding strategies. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. 2014: How To Use Excel To Easily Spot SERP CTR Trends by Chris Liversidge.
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