Search Engine Land
MARCH 19, 2024
Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. On the surface, I’ve seen great results from our clients’ Performance Max campaigns, but it’s certainly left me wondering which channels performed best.
Search Engine Land
APRIL 4, 2023
In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way. The post What ChatGPT means for your search campaigns appeared first on Search Engine Land. But what does the bot have to say about the topic?
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Search Engine Land
DECEMBER 16, 2022
In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. This forced advertisers toward Responsive Search Ads (RSAs), which the platform announced in August 2021 and took effect in July 2022. Lowering the barrier of entry seemed to be a big theme for Google in 2022.).
Martech
FEBRUARY 17, 2022
Read next: CTV and cross-channel advertising in 2022. While this might sound like a big fail, Glazer pointed out that Coinbase followed a sound strategy in the execution of the campaign. The important thing is that marketers are learning as much as they can when executing campaigns using QR codes.
Martech
MARCH 6, 2023
million worldwide viewers in 2022, according to Insider Intelligence. Dig deeper: 4 tips to get the most out of CTV advertising It provides powerful targeting capabilities, improved engagement, increased reach and access to detailed campaign metrics to inform future advertising decisions. Performance measurement and optimization.
Search Engine Land
MAY 15, 2023
It features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC), compared to 2022. CTR: 6.11%. CTR increased for all but two of the industries, according to the report. Why we care. Industries with the highest CPLs: Career and Employment: $132.95 Furniture: $108.85
ConversionXL
NOVEMBER 23, 2022
CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. Add to that breakfast tacos, a lot of beer, and three parties.
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