Search Engine Land

MAY 14, 2024

Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google sunsetted Expanded Text Ads (ETAs). Case studies offer differing opinions, with some saying pinning boosts performance, while others report decreased visibility and CTR when they try it.

CTR 109

CTR Campaign Legal Launch 109

Search Engine Land

MARCH 19, 2024

As Menachem Ani shares in his 2022 article, focus your effort on guiding the AI machine. Even after garnering high CTR, they often didn’t result in conversion and revenue. The scenic asset group often garnered more clicks and a higher CTR, but it never generated revenue over that test period – only the product image asset group did.

Campaign 103

Campaign CTR Retail Networking 103

Search Engine Land

APRIL 5, 2023

Google’s official help files say this: “Quality Score is calculated based on the combined performance of 3 components: Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown. In this article from late 2022, Ashwin Balakrishnan of Optmyzr states that quality score is still important.

CTR 100

CTR B2C B2B Clients 100

Search Engine Land

FEBRUARY 27, 2023

Also on this day New business openings nearly match pre-pandemic levels, Yelp says 2022: However, most major cities actually experienced a decrease in openings. Etsy sellers to pay 30% higher transaction fees beginning in April 2022: A “considerable portion” of the revenue from the fee increase would be reinvested into the marketplace.

CTR 94

CTR E-commerce Legal Engineering 94

Search Engine Land

MARCH 6, 2023

Also on this day Google Broad Core Algorithm Updates: Everything you need to know 2022: What is a broad core algorithm update? Google’s ‘Russian invasion of Ukraine’ results includes new search features 2022: The new features included sections for background information, estimated casualties and photos of the conflict.

CTR 86

CTR E-commerce Territory Networking 86

Search Engine Land

OCTOBER 27, 2023

Example : Noting that you updated ad copy and CTR increased overall instead of listing each individual headline change. Example : If you’re doing a quarterly report for Q4 2023, compare that to both Q3 2023 and Q4 2022. The key with monthly reports is to analyze performance with medium- and long-term goals in mind.

CTR 120

CTR Click Through Rate Niche Conversion 120

Search Engine Land

NOVEMBER 14, 2022

Since CTR hasn’t changed overall, we can gather that people are still clicking on ads just as much, but since the intent isn’t there, they’re not converting. Increase your paid search budget to keep up with ever-increasing competition in the space – not just in the new year but during the 2022 holiday season.

Entertainment 97

Entertainment CTR Sports Legal 97

Search Engine Land

APRIL 4, 2023

In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way. Love it or fear it, ChatGPT has put generative artificial intelligence (AI) squarely at the center of the current technological discourse.

Campaign 95

Campaign CTR Click Through Rate Construction 95

Search Engine Land

MARCH 20, 2023

supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. 2022: How your ad position and CTR impact conversion rate by Jason Tabeling 2019: What do the symbols mean in Google’s Map Pack and Local Finder?

CTR 93

CTR Drivers/motivators Territory Finance 93

Search Engine Land

DECEMBER 13, 2023

Keyword: ‘best cars of 2022’ You would naturally expect a strong drop-off for most “2022” keywords once January 2023 arrives. Looking at the delta on that metric can be a clear indicator that some new SERP features may be hurting your organic CTR. This should be your very first step. Here are some examples from Semrush.

CTR 123

CTR Niche B2B Service 123

Martech

OCTOBER 19, 2022

billion in ad dollars in 2022, making up 90.2% billion in 2022 ( Statista ). US programmatic digital radio ad spend will surpass $1 billion for the first time ever in 2022 ( Statista ). 24% of the companies advertising in January 2022 were first-time buyers. In the U.S., million in this year. InsiderIntelligence).

Retail 113

Retail CTR Networking Campaign 113

Martech

FEBRUARY 17, 2022

Read next: CTV and cross-channel advertising in 2022. QR codes are still fairly new but having ‘scan rate’ reporting provides directional indication of engagement and attention in a similar way that CTR does for digital ads,” Curt Larson, CPO at omnichannel SSP Sharethrough. Get the daily newsletter digital marketers rely on.

Campaign 101

Campaign CTR Commission Follow-up 101

Search Engine Land

NOVEMBER 17, 2022

Case in point: looking at an ecommerce brand that literally sells bacon online, I compared September 2022 vs. September 2009 website traffic by device and found that: . In 2022, mobile makes up 49% and desktop makes up 46% (total visitor growth increased by 504%). Sign up from your phone”) in improving CTR and lowering CPC.

CTR 107

CTR Campaign Engineering Contract 107

Search Engine Land

FEBRUARY 13, 2023

Also on this day Google crawl stats report is missing a chunk of data 2022: This seemed to be a widespread reporting issue. Google AdSense launches related search for content pages 2022: The feature was designed to drive incremental ad revenue while encouraging more engagement from visitors.

CTR 88

CTR Engineering Sports Launch 88

Search Engine Land

OCTOBER 13, 2022

After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. Source: 2022 Optmyzr study of RSA performance of 13,671 randomly chosen Google Ads accounts.

CTR 96

CTR Campaign Conversion Engineering 96

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. 2022: It was a widespread issue, not a Google bug, related to a chat feature in Shopify that had this unintended consequence in search. 2014: How To Use Excel To Easily Spot SERP CTR Trends by Chris Liversidge. Also on this day.

Non-Profits 117

Non-Profits Engineering Networking CTR 117

Search Engine Land

NOVEMBER 28, 2022

pic.twitter.com/ZxKjuqAwgB — Brodie Clark (@brodieseo) May 25, 2022. The only worse than logging into Google Search Console to see you’ve received a manual action is the great Sriracha shortage of 2022. The result of rich results is a crowd-pleasing SEO tactic that produces an average of 58 clicks per 100 queries. One more time.

Real Estate 99

Real Estate CTR GTM Engineering 99

Search Engine Land

MARCH 27, 2023

Let’s try the same thing, but this time with a different title tag process from Mike at Niche Twins: Let’s talk #blog TITLES and URL formats short — Mike (Niche Twins) (@NicheDown) April 12, 2022 Same approach here, I created a new chat (again: ChatGPT’s short memory!)

Niche 98

Niche CTR Click Through Rate Follow-up 98

Martech

MARCH 6, 2023

million worldwide viewers in 2022, according to Insider Intelligence. Meanwhile, we’ve gotten 3-5% CTR on mobile devices streaming a very high-end TV spot we produced. It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI.

Campaign 85

Campaign CTR Gaming Service 85

Search Engine Land

JANUARY 29, 2023

of mobile are zero-click Hitwise halts some reporting services in wake of Jumpshot’s closing Also on this day Google merges its SafeSearch help information into a single new document 2022: This document explained how SafeSearch works and added some troubleshooting. of desktop, 17.3% Apple’s big maps makeover now available across U.S.,

Real Estate 87

Real Estate Electricity CTR Launch 87

Search Engine Land

MAY 30, 2023

There’s a clear prioritization gap between consumers and marketers, a 2022 study by SproutSocial found. CTR optimization : Does your thumbnail accurately reflect the content of the video? Marketers have understood this message, but often they deprioritize YouTube based on the assumptions we discussed previously. It all helps.

Niche 100

Niche Entertainment Education Promote 100

Search Engine Land

JUNE 7, 2023

Simultaneously, making sure images used comply by set standards within given regions helps maintain high clickthrough rates (CTRs). Let me be clear here, brand strength, trustability and CTR are more critical than conversions. Other important factors Make sure your site is optimized for mobile. Baidu values quick loading speeds.

Territory 87

Territory Click Through Rate Campaign Gambling 87

Search Engine Land

NOVEMBER 17, 2023

Click-through rate (CTR) : The amount of clicks on your ad divided by the amount of impressions. As your CTR decreases, the amount of impressions you need to maintain the same number of clicks increases exponentially. In August 2022, they published the Helpful Content Update , telling publishers to “focus on people-first content.”

Engineering 125

Engineering Niche Promote Up-sell 125

Search Engine Land

APRIL 12, 2023

Profile link In April 2022, LinkedIn announced that all Creators can add a link to the “Introduction” section on their profiles. Don’t assume that your audience knows what “CTR,” “schema markup,” “KPIs,” “keyword cannibalization” or other industry terms mean.

Real Estate 118

Real Estate Clients Networking Follow-up 118

Martech

OCTOBER 13, 2022

After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. Source: 2022 Optmyzr study of RSA performance of 13,671 randomly chosen Google Ads accounts.

CTR 102

CTR Campaign Conversion Promote 102

Hubspot

OCTOBER 9, 2019

According to a report by Cisco , video will account for 82% of traffic by 2022. CTR optimization. Your click through rate (CTR) measures who clicked on your post and read it against the number of people who viewed the link to your post (e.g., A great tool to measure your organic CTR is Google Search Console.

A/B testing 78

A/B testing CTR Engineering Referrals 78