Search Engine Land

OCTOBER 27, 2023

For accounts with lower budgets or less data available (like if you target a niche industry), week-over-week shifts might not be as prevalent. Example : Instead of highlighting specific keywords/audiences, call out the ad group or campaign. Call these out, any reasons for the shifts, and any action items that might be needed.

CTR 120

CTR Click Through Rate Niche Conversion 120

Search Engine Land

APRIL 5, 2023

Google’s official help files say this: “Quality Score is calculated based on the combined performance of 3 components: Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown. In this article from late 2022, Ashwin Balakrishnan of Optmyzr states that quality score is still important.

CTR 100

CTR B2C B2B Clients 100

Search Engine Land

MARCH 20, 2023

supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining 2011: Google was the No. Also on this day Google Ads Editor version 2.0

CTR 93

CTR Drivers/motivators Territory Finance 93

Search Engine Land

NOVEMBER 17, 2023

A fake campaign interface that I set up for this article showcasing various budget suggestions once I specified that I only want to pay $0.10 Click-through rate (CTR) : The amount of clicks on your ad divided by the amount of impressions. Cost per conversion (also CPC) : The cost of an ad campaign divided by the amount of conversions.

Engineering 125

Engineering Niche Promote Up-sell 125