Search Engine Land

MARCH 19, 2024

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. On the surface, I’ve seen great results from our clients’ Performance Max campaigns, but it’s certainly left me wondering which channels performed best.

Campaign 103

Campaign CTR Retail Networking 103

ConversionXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. More networking and curated roundtables, less gurus and swag. Add to that breakfast tacos, a lot of beer, and three parties. These are the highlights of each one.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful. Programmatic advertising gives you all those good, actionable insights into campaign performance. What is a retail media network? Ad network vs. ad exchange.

Retail 115

Retail CTR Networking Campaign 115

Search Engine Land

MARCH 6, 2023

Also on this day Google Broad Core Algorithm Updates: Everything you need to know 2022: What is a broad core algorithm update? Google’s ‘Russian invasion of Ukraine’ results includes new search features 2022: The new features included sections for background information, estimated casualties and photos of the conflict.

CTR 86

CTR E-commerce Territory Networking 86

Search Engine Land

MARCH 20, 2023

supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. LinkedIn Adds New Company Directory 2008: LinkedIn, with help from BusinessWeek’s CapitalIQ, added a company directory and related factual information to its business network.

CTR 93

CTR Drivers/motivators Territory Finance 93

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. 2022: It was a widespread issue, not a Google bug, related to a chat feature in Shopify that had this unintended consequence in search. Yahoo Adds Network Distribution & Improved Importing To Search Ads. Employees Given Indefinite Holiday.

Non-Profits 117

Non-Profits Engineering Networking CTR 117

Search Engine Land

JANUARY 29, 2023

of mobile are zero-click Hitwise halts some reporting services in wake of Jumpshot’s closing Also on this day Google merges its SafeSearch help information into a single new document 2022: This document explained how SafeSearch works and added some troubleshooting. of desktop, 17.3% Apple’s big maps makeover now available across U.S.,

Real Estate 87

Real Estate Electricity CTR Launch 87