2022 Campaign CTR Service 
Search Engine Land
APRIL 4, 2023
In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way. The post What ChatGPT means for your search campaigns appeared first on Search Engine Land. But what does the bot have to say about the topic?
Search Engine Land
MAY 15, 2023
It features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC), compared to 2022. Industries with the highest conversion rates: Animals and Pets : 13.41% Physicians and Surgeons: 13.12% Automotive Repair, Service, and Parts: 12.61%. Attorneys and Legal Services: $111.05
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Martech
MARCH 6, 2023
Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. It is delivered within streamed content through services like Netflix and Disney+. million worldwide viewers in 2022, according to Insider Intelligence. It’s also immensely popular, reaching 204.1
Search Engine Land
FEBRUARY 27, 2023
Also on this day New business openings nearly match pre-pandemic levels, Yelp says 2022: However, most major cities actually experienced a decrease in openings. Etsy sellers to pay 30% higher transaction fees beginning in April 2022: A “considerable portion” of the revenue from the fee increase would be reinvested into the marketplace.
Search Engine Land
MARCH 6, 2023
Also on this day Google Broad Core Algorithm Updates: Everything you need to know 2022: What is a broad core algorithm update? Google’s ‘Russian invasion of Ukraine’ results includes new search features 2022: The new features included sections for background information, estimated casualties and photos of the conflict.
Search Engine Land
NOVEMBER 14, 2022
The top five industries with the lowest cost per lead are: Automotive Repair and Service ($19.85) Physicians & Surgeons ($22.74) Sports & Recreation ($23.57) Arts & Entertainment ($25.46) Animals & Pets ($26.25). It's always good to know where your campaign costs are in relation to industry benchmarks. Dig deeper.
Search Engine Land
MARCH 20, 2023
supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. Google Alerts: Still Broken 2013: Another open letter about how poorly the service was working. Google apologized for the “oversight” a day later.
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