Martech

FEBRUARY 17, 2022

They need a good reason to scan the QR code and follow through on their phones. Read next: CTV and cross-channel advertising in 2022. This opens up the opportunity for commission-based partnerships in the future.”. The important thing is that marketers are learning as much as they can when executing campaigns using QR codes.

Campaign 101

Campaign CTR Commission Follow-up 101

Search Engine Land

MAY 14, 2024

Responsive search ads (RSAs) are the bread and butter of Google Ads search campaigns. Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google sunsetted Expanded Text Ads (ETAs). Here’s a rundown of everything you should know about RSAs in 2024.

CTR 110

CTR Campaign Legal Launch 110

ConversionXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. Add to that breakfast tacos, a lot of beer, and three parties.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Search Engine Land

NOVEMBER 14, 2022

The hardest hit industries are Arts & Entertainment (up 134%), Travel (up 69%), and Furniture (up 54%). To help businesses respond to these shifts, LocaliQ suggests the following best practices. It's always good to know where your campaign costs are in relation to industry benchmarks. Making sense of the data.

Entertainment 98

Entertainment CTR Sports Legal 98

Search Engine Land

OCTOBER 13, 2022

After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. Source: 2022 Optmyzr study of RSA performance of 13,671 randomly chosen Google Ads accounts.

CTR 97

CTR Campaign Conversion Engineering 97

Search Engine Land

FEBRUARY 13, 2023

Also on this day Google crawl stats report is missing a chunk of data 2022: This seemed to be a widespread reporting issue. Google AdSense launches related search for content pages 2022: The feature was designed to drive incremental ad revenue while encouraging more engagement from visitors.

CTR 89

CTR Engineering Sports Launch 89

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. 2022: It was a widespread issue, not a Google bug, related to a chat feature in Shopify that had this unintended consequence in search. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson.

Non-Profits 118

Non-Profits Engineering Networking CTR 118