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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

CXL Live 2022 was a blast. Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. More networking and curated roundtables, less gurus and swag.

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Nearly 30% of Instacart’s revenue is from advertising

Search Engine Land

Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. That’s a striking increase, given that the digital ad market was largely stagnant last year. Nearly 30% of Instacart’s 2022 revenue came from selling advertising rather than actually delivering groceries.” The rise of retail media networks.

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Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

Search Engine Land

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. ” Insider Intelligence said that TikTok’s command of the digital ad market more than doubled in 2022 and has nearly 100 million U.S.

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This day in search marketing history: March 16

Search Engine Land

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. 27, 2022, Google announced it was delaying that sunset date to July 1, 2024. Compete Confirms Bing Gains 2011: Google and Yahoo modestly lost share, AOL and Ask were flat, Bing gained.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Previously, creators could only share videos that were a maximum of 10 minutes. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. X decided d to start outsourcing the sale of some of its ad space by joining forces with the Google Display Network in October.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

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4 tips to navigate the advertising impact of iOS privacy changes

Martech

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. iOS still dominates ad spend market share — here’s why. iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5,