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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Previously, creators could only share videos that were a maximum of 10 minutes. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. X decided d to start outsourcing the sale of some of its ad space by joining forces with the Google Display Network in October.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. It had a 0.6%

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This day in search marketing history: January 14

Search Engine Land

In 2022, we revealed what happened when Search Engine Land shut off AMP. 2022: It was a widespread issue, not a Google bug, related to a chat feature in Shopify that had this unintended consequence in search. 2010: Query suggestions varied based on user location. Market Share. Also on this day.

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This day in search marketing history: February 3

Search Engine Land

How Google uses AI in search In 2022, we learned more about how Google was using AI in search – for understanding language for query, content and ranking purposes. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Now, reluctantly, Google is, too. Image source ).

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Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

Search Engine Land

Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has risen from 3.99% to 8.88%. Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power.

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This day in search marketing history: February 15

Search Engine Land

Read all about it in Google releases new video on how to hire an SEO consultant Also on this day Google denies mass search ad disapprovals or bugs with ad policy enforcement 2022: There were widespread reports of Google Ads disapproving ads and accounts, but Google said nothing was out of the ordinary. Hearst Corp., the New York Times Co.