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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

X decided d to start outsourcing the sale of some of its ad space by joining forces with the Google Display Network in October. The Microsoft Audience Network moved predictive targeting to general availability in June. Microsoft Advertising Network for retail rolled out in the US in September.

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This day in search marketing history: January 14

Search Engine Land

2010: Query suggestions varied based on user location. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. Yahoo Adds Network Distribution & Improved Importing To Search Ads. 2014: Creating Links That Offer The Best User Experience by Erin Everhart.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. It had a 0.6%

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. But it’s still a time crunch for Google to figure out how to defend their ad empire without access to the user-level data that’s made it so lucrative. Image source ).

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This day in search marketing history: February 3

Search Engine Land

Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty? 2012: After 17 straight months of gains in market share, Google’s Chrome web browser dropped 0.17%. Google’s New Privacy Policy May Violate HIPAA, Congresswoman Says 2012: But was Google actually compelled to follow the HIPAA requirements?

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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

This has helped attract new users to the platform and keep them engaged. User Experience : Spotify has a user-friendly interface that is easy to navigate, making it simple for listeners to find and play podcasts. Transcripts with audio and video links are found right here on the blog on most Mondays.

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The 5 Best Free Email Accounts for 2018

Hubspot

You need it for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, and so much more. Gmail has the second-highest email client market share (behind Apple iPhone's native email app), according to Litmus Labs. And none of these functions costs a dime. Sign up here.

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